engleski

Strategy implementation - environment relationship in large Croatian enterprises

This paper examines the relationship between the external environment and strategy implementation process taking into account two aspects. The first aspect defines the impact of environmental characteristics on strategy implementation process. Respondents were asked to evaluate the level of turbulence and complexity of changes in micro and macro environment what defines the level of environment uncertainty. The second aspect defines the enterprise proactiveness in data collecting, processing and opportunities building. The empirical research has been conducted in large enterprises in the Republic of Croatia. The sample includes 78 enterprises and 208 respondents from different hierarchical levels and functions. The empirical results suggest that private enterprises mainly focused on international placement perceive a higher level of context uncertainty. However, this do not significantly influence strategy implementation process, if the enterprise approach in data collecting, processing and opportunities building is constant and proactive.

strategy implementation process, external environment, large enterprises in the Republic of Croatia

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