engleski

Educational Standards in the School Curriculum and the Role of the Mass Media. The Case of Croatia

The use of media technology in a teaching process occurs in several forms. It is used as a work equipment and teaching aid, as well as a tool or a curriculum unit. This specifi cally means that students are learning with the help of the media technology, individually or in groups. It also means that teachers are planning their lessons for students to use technology in a self-inquiry based manner, as well as students express their creativity in producing technology- based lesson outcomes, while learning about the new technology. The use of different instructional and learning methods is important in building students’ skills and assures their mastery of the concepts (European educational tradition has been led by the premise based on “pedagogy of success for all”). This article in its theoretical as well as empirical part shows that the results of the research, conducted in several schools in Croazia, point to the fact that the new mass media change habits and values of young people and children. Some of the results of the research point to the fact that the mass media are more and more turning into a source of manipulation and addiction, instead of being a source of information, education and entertainment. The article contains several research results and examples of disturbance of educational and communication processes via entertainment industry, advertising fetishism, beauty cult, virtual reality etc.

mass media education, manipulation, development of a Virtual Second Life Curriculum, young audience, media competence

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