engleski

Consumer-perceived quality characteristics of chicken meat and chicken meat products in Southeast Europe

Purpose The aim of the present study was to analyze consumer perception of quality characteristics of chicken meat and chicken meat products in Southeast Europe countries (Albania, Bosnia and Herzegovina, Bulgaria, Croatia, FYR of Macedonia, Montenegro, and Serbia). Design/methodology/approach Results were collected from a filed survey by using data obtained from a questionnaire directed at 2, 368 consumers during 2015. Findings This study identified four consumer segments: ’typical’, ’selective’, ’chicken meat preparers’ and ’uninterested’ chicken meat consumers. Originality/value Older consumers (≥50) have higher interest in chicken meat quality characteristics, while females are ’chicken meat preparers’. Chicken meat consumers who prefer particular chicken parts and consume chicken meat because it is nutritious are found among working population, while the most consumers ’uninterested’ in chicken meat come from Serbia.

perceived quality, chicken meat, cluster analysis

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