engleski

The importance of understanding mobile marketing and tourist mobile applications

Modern information and communication technology is the infrastructural prerequisite for implementing marketing activities. Once it is adopted, it is possible to start promoting a tourism destination on the competitive international market. Every tourism destination can online promote a destination globally if it connects and networks with all tourism stakeholders. Modern tourism is based on adaptability offer that is tailored to tourists' needs and satisfies the increasingly complex tourism demand, it is necessary to use electronic resources based on mobile environment. In accordance with specific characteristics of online marketing activities it is necessary to make certain corrections to the usual tourist mobile applications. The aim of paper is to provide a systematic and comprehensive overview of the current situation in using techniques and tools of electronic marketing in mobile environment in order to establish relevant strategic options aimed at achieving growth of tourism based on tourist mobile applications.

Electronic marketing, mobile marketing, tourist product, loyalty applications

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