engleski

Knowledge Sharing and Social Web

In an ever changing world we need each other more than ever. With social networks like Facebook and Linked IN we have a platform for keeping causal contact, with twitter and micro blogging we can easily pass on ideas and thoughts. But what do professionals really need for knowledge sharing? In the old days they were seeking advice and knowledge from professional associations but now they are reaching out to the community and creating ad hoc networks distant from professional associations. Sociologist C. Shirky (2003) describes social software as software that supports group interaction and presents more than just technologies. According to Bawden and Robinson (2012) the major change in communication is in the way in which information is recorded and communicated. The question raised is what type of knowledge is shared in this groups compared to the knowledge shared within the professional association. The authors analyze generated networks of professionals in social web based on the Wengers‘ theory of communities of practice. Communities of practice by definition are groups of people informally bound together by shared expertise and passion which can be mapped to the philosophy of the origins of professional association. The changes in the communication models of professional and their utilization of social web brings new insight in the knowledge sharing within and outside of professional associations. Based on the analysis of the group dynamics, activity, content and communication frequency the differences between traditional modes of communication and knowledge sharing of professionals will be shown and discussed. Furthermore, the phenomenon of collective intelligence or wisdom of the crowd and the relation to knowledge transfer will be discussed.

Knowledge sharing ; Social web ; Communities of practice ; Communication

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