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Pula as a multicultural and intercultural city – Croatian Candidates for the European Capital of Culture 2020

The paper presents results of the research conducted in the framework of the courses Cultural Identity of Croatia and European Identity at the Interdisciplinary Study Programme of Culture and Tourism (University of Pula, Croatia). Using a qualitative methodology, we interviewed 350 citizens and examined their attitudes towards the valorisation of the key elements of cultural identity and cultural diversity of the city as a source for sustainable local development. We explored the ECoC project as a model of good practice for the valorisation of the key elements of a common European identity and heritage. We also examined the possibility that Pula, as a multicultural, intercultural and creative city, with its unique cultural heritage, multicultural history and creative potential of its citizens, could receive this prestigious title in 2020.

European Capital of Culture, urban identity, cultural diversity, Pula, Croatia

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