engleski

SUSTAINABLE MANAGEMENT OF BEACHES - A MYTH OR REALITY

Densely populated coasts are the most exploited world space. Along with tourism, these areas are of particular importance for other economic activities (port activities, the construction of industrial plants, power plants, etc.). Tourist demand is strongly directed towards coastal destinations and the listed areas are particularly affected by mass tourism, excessive urbanization and uncontrolled construction that often accompanies intensive tourism development, lack of physical plans or their unsatisfactory implementation, as well as the above-mentioned objects of other activities that do not apply high standards of environmental protection and are visually polluting coastal areas. At the same time, coastal areas and the protection of their sensitive natural and cultural heritage are a priority in the national interest. Implementation of sustainable tourism development in coastal tourist destinations implies commitment and cooperation of all participants in the development of tourist destinations. This paper will explore the issue of beach management in coastal tourist destinations in Croatia. Considering the primary motive of tourists visiting these destinations, managing and certifying the beaches is of great importance for improving the quality of supply routes, keeping in mind the concomitant need to protect this valuable resource. The research will include a sample of eighty beaches in Croatia with a Blue Flag in 2012. The aim of the research: (a) to determine the extent to which the certification program Blue Flag beach affects the viability of beach management, (b) to analyse the importance of public and private sector, i.e. public-private partnerships, in the sustainable management of beaches.

sustainable tourism development, coastal destination, beach management, certification, public-private partnership

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