Improving quality of life through co-creating tourist experience –what has experience marketing to do with it? (CROSBI ID 651605)
Prilog sa skupa u zborniku | sažetak izlaganja sa skupa | međunarodna recenzija
Podaci o odgovornosti
Lončarić, Dina ; Dlačić, Jasmina ; Kos Kavran, Andrijana
engleski
Improving quality of life through co-creating tourist experience –what has experience marketing to do with it?
The paper explores the co-creation of the tourist experience with travel professionals and its impact on improving quality of life through satisfaction with the general trip experience. Hence, it adds to the existing body of literature by emphasizing the role of experience marketing in co-creating the tourist experience and its contribution to quality of life. The paper builds on previous research concerning the concepts of tourist experience co-creation (Mathis, 2013) and quality of life (Neal, Uysal & Sirgy, 2007). A survey was conducted on a convenience sample of 422 Croatian residents, who had travelled at least once in the year prior to the study. The hypotheses were empirically tested and validated by implementing partial least square structural equation modelling (PLS-SEM). Findings indicate that the co-creation of tourist experiences does influence satisfaction with the general trip experience, which, in turn, impacts the perceived quality of life. The paper also provides implications for travel professionals on how to improve their offering by using the postulates of experience marketing.
Experience marketing ; Co-creation ; Tourist experience ; Quality of life
Rad objavljen u Zborniku sažetaka. Rad sufinanciran u sklopu projekta Sveučilišta u Rijeci - ZP UNIRI 2/16.
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Podaci o prilogu
17-18.
2017.
objavljeno
Podaci o matičnoj publikaciji
25th CROMAR Congress - Marketing as a pillar of success - Competitiveness, co-creation and collaboration
Vrtiprah, Vesna ; Dragičević, Marija
Dubrovnik: Hrvatska udruga za marketing (CROMAR)
978-953-7153-43-4
Podaci o skupu
25th CROMAR Congress: Marketing as a Pillar of Success - Competitiveness, Co-creation and Collaboration
predavanje
08.06.2017-10.06.2017
Dubrovnik, Hrvatska