engleski

Wine As a Driver in Fostering Heritage Based Tourist Product

Wine as a part of gastronomy in a particular tourist destination represents a vital part of destination heritage and this research tries to explore this relationship. This research focuses on examining wine as an integral part of a heritage based tourist product in order to achieve contribution to overall conference theme. The main focus is on a relationship between wine consumption motives and perceived wine knowledge on interest for heritage based tourist product, so this paper tries to explore how tourists can be engaged in exploring and learning about tourist destination heritage by incorporating local wines. The first goal of this paper is to determine the relationship between wine consumption motives and interest for heritage based tourist product, while the second goal is to determine if perceived wine knowledge predicts interest in heritage based tourist product above and beyond the effect of the wine consumption motives.

heritage based tourist product, wine consumption motives, wine knowledge

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