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The strategy implementation process- experience and reflections from different hierarchical levels (CROSBI ID 652399)

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Ivančić, Valentina ; Mencer, Ivan ; Jelenc, Lara The strategy implementation process- experience and reflections from different hierarchical levels // 7th South East European Meeting & Scientific Conference of Management Departments Zagreb, Hrvatska, 22.09.2017-23.09.2017

Podaci o odgovornosti

Ivančić, Valentina ; Mencer, Ivan ; Jelenc, Lara

engleski

The strategy implementation process- experience and reflections from different hierarchical levels

Although well-managed strategic management process implies an adequate strategy formulation, implementation and monitoring, many authors (eg. Kaplan & Norton 1992 ; Noble 1999 ; Okumus 2001) consider that strategy implementation is the most important and influent phase for enterprise success. Strategy implementation can lead to planned goals, but also to resource dissipation depending on how well it is established and managed. That is why in the last two decades some authors (eg. Bigler (2001), Kaplan & Norton (2006), Pryor et al. (2007) and Huber (2011)) emphasize that strategy implementation capability is one of the most important sources of competitive advantage of modern, proactive and international oriented companies. Many studies on strategy implementation point out that strategic plans, very often, don’t give expected results, and implementation obstacles are very common, but specif at the same time. However, studies that explore the relationship among environment, strategy implementation and business success are not numerous, especially not in South Eastern Europe. This paper examines the experience of individuals from different hierarchical levels dealing with the implementation process. We collect questionnaires from top, middle and low management level what offers the possibility to compare the experience of individuals with different tasks and engagement during this process. The results of the empirical research show that most respondents lament the mismatch of managing human resources. Employees feel that they are not adequately trained, that the management staff does not apply adequate motivational systems and, therefore, they are not ready to cooperate with operational levels. Strategy implementation success differs regarding the ownership form, the place of placement and the phase the implementation process is in. Private enterprises, in particularly those with a foreign placement, more successfully implement strategy than public enterprises. Although enterprises that make business on international markets lament a higher level of environmental uncertainty, results show that those enterprises achieve better results during the implementation process and better financial performances. In relation to the introducing phase, during the growing and the maturity phases, strategy implementation obstacles decrease and business performance improve.

strategy implementation, hierarchical levels, large Croatian enterprises

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Podaci o prilogu

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978-953-346-046-8

Podaci o skupu

7th South East European Meeting & Scientific Conference of Management Departments

ostalo

22.09.2017-23.09.2017

Zagreb, Hrvatska

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Ekonomija

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