Study of the Impact of New trends in Consumer Behaviour in Tourism when Planning Trips (CROSBI ID 653172)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Mihajlović, I. Krželj Čolović, Z., Milić Beran, I.,
engleski
Study of the Impact of New trends in Consumer Behaviour in Tourism when Planning Trips
This paper focuses on studying the intensity of ICT application in the segment of consumer behaviour. According the opinions of scientists in this field, as corroborated by their theories, the first part of the paper emphasises on studying the use of new technologies in Europe over a over the last decadae. Results show that its use varies in each country, whereby it can be concluded that there are factors that are a prerequisite to new trends in the consumers’ use of new technologies. The second part focuses on the empirical research concerning the use of new technologies by tourists when they obtain information or book a trip. The framework of research covered the period between June 2010 and November of the same year. The study was coducting on the sample of 400 tourists that spent at least one overnight in Dubrovnik. Although tourists still use intermediaries to a large extent, survey results show a growing trend of using Internet as an acceptable source of information and as a means for trip organization indicating its complementary value.
ICT, innovations, consumers, behaviour, travel, sources of information
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Podaci o prilogu
144-154.
2013.
objavljeno
Podaci o matičnoj publikaciji
Mathematics and Computers in Conteporary Science
Reinhard Neck
Nanjing:
978-960-474-356-8
Podaci o skupu
Proceedings of the 1st International Conference on Tourism and Economic Development (TEDE 2013)
ostalo
17.11.2013-19.11.2013
Nanjing, Kina