engleski

Dynamic Adaptive Companies - Answer to the "Waves" in Macromarketing Environment

Macromarketing environment in the South Eastern Europe in the last decade are proving to be an exciting and challenging time for the business community. Forces as politics, economy and social shape the market place. Companies are in the process of searching for new solutions and new combination of factors to adjust to the new business condition. Companies that find adequate answers succeeded. They develops the inner system and adaptation treat as a process not as fact. They have the characteristics of dynamic adaptive companies.

Macromarketing, Dynamic Adaptive Companies

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