engleski

The profile and motivations of active sport tourists – an investigation of trail running, sport fishing and cycling events

The aim of this paper is to present the profile of active-sport-event tourists who participated in trail running, sport fishing and mountain bike sport events. A self-administered questionnaire was developed and this paper focuses on three of its sections: motivation, travel party and frequency of travel, and socio-economic and demographic data. Descriptive analysis was applied to explore the sample profile of the study. Based on 334 responses gathered from 12 small-scale sport events, findings suggest that participants are mainly highly educated married men with children, who travel to events with their friends several times per year. Factor analysis reduced 28 motives to seven factors (Enjoyment, Socializing, Appearance, Competition, Skills, Physical and psychological condition, and Nature). However, it seems natural settings and a desire to experience fun and joy are major motivations for participants in all three sports. The findings can be used by sport events managers and organisers to help them better serve sports and tourism needs in the destination.

business strategy ; participation motivation ; sport experiences

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