engleski

Impact of Social Capital on the Generation of Economic Capital in Creative Industries

The aim of this paper is to identify the forms of entrepreneurs' social capital in cultural and creative industries and to examine the impact of social capital on generating and increasing the entrepreneurs' economic capital. Due to the different approaches to the concept of social capital and the many definitions of social capital there is a vague understanding of the concept. Thus, the theoretical framework of this work relies on Bourdieu's theory of practice and its definition of social capital. The research adopts a qualitative approach by using the method of phenomenological interviewing. In-depth semi-structured interviews were conducted on a sample of ten entrepreneurs in the Northwestern Croatia. The research material was analysed by coding technique. In the first stage of the analysis of empirical material, open coding is performed. In the second stage, focused coding is performed. Research results show the diversity of strong and weak ties that represent a significant resource for entrepreneurs in creative and cultural industries. Social connections of entrepreneurs with different actors allow them access to shared resources and open the possibility of transforming the social capital into the economic capital.

Bourdieu ; creative industries ; entrepreneur ; qualitative approach ; social capital

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