engleski

Implementation Albergo Diffuso Model for Sustainable Tourist Development on Elaphiti Islands in Croatia

Albergo Diffuso model in integrated tourism development is based on innovative approach in enhancing tourism activities in rural areas by restoring valuable cultural and historical heritage. With fostering touristic revival of the rural areas, this model also allows achievement of multifold economic, social and environmental benefits for local communities. The scope of this paper is to present possibility of implementing Albergo Diffuso model in the area of three populated Elaphiti islands – Kolocep, Lopud and Sipan in Croatia. The methodological framework includes extensive desk analysis of touristic potentials on the Elaphiti islands and in-depth interviews conducted with the local stakeholders. SWOT analysis summarizes and highlights key internal strengths and weaknesses and external threats and opportunities for applying Albergo Diffuso model on the Elaphiti islands. The main findings of desk research and conducted interviews have shown that the Elaphiti islands possess most of the necessary prerequisites for implementing the model, i.e. rich but underutilized natural, historical and cultural heritage, a reasonable number of accommodation capacities and long touristic tradition. The paper summarized solutions and proposals list of improvements in order to prolong tourism season and attract wider groups of tourists. Improvements are slow due to insufficient educational activities, financial resources and low cooperation among the stakeholders. Successful implementation of Albergo Diffuso model would inevitably require changes of the current system in terms that systematic and coordinated cooperation will have to be set up among the relevant stakeholders on all the levels of governance. International experience shows that financial and institutional support from the national levels of governance is crucial for sustainability of the model.

Albergo Diffuso hotels, Elaphiti islands, sustainable tourism development, SWOT analysis

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