Differences among preferences of wine consumers in relation to the wine attributes (CROSBI ID 659358)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Ilak Peršurić, Anita Silvana ; Težak Damijanić, Ana
engleski
Differences among preferences of wine consumers in relation to the wine attributes
The paper examined three groups of wine consumers and their relations to wine attributes. A total of 412 respondents were examined, namely winery visitors, wine exhibitions visitors and residents. Data were collected about their preferences toward extrinsic and intrinsic wine attributes. Statistical analysis showed high impact of nine attribute’s, whereas extrinsic attributes of bottle and label design and awards were most important. Intrinsic attribute of recommendation of salespersons was the most important. Significant differences between three groups manifested for residents compared to wine exhibition and winery visitors and for certain attributes. Residents considered sellers’ recommendations most important, while bottle design, label and quality less important.
wine consumers preferences, wine attributes
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o prilogu
110-114.
2018.
objavljeno
Podaci o matičnoj publikaciji
Zbornik radova 53. hrvatskog i 13. međunarodnog simpozija agronoma
Rozman, Vlatka ; Antunović, Zvonko
Osijek: Poljoprivredni fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku
2459-5543
Podaci o skupu
53. hrvatski i 13. međunarodni simpozij agronoma
predavanje
18.02.2018-22.02.2018
Vodice, Hrvatska