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The Yugoslav Youth Press (1968-1980): Student Movements, Youth Subcultures and Alternative Communist Media (CROSBI ID 16222)

Autorska knjiga | monografija (znanstvena) | međunarodna recenzija

Zubak, Marko The Yugoslav Youth Press (1968-1980): Student Movements, Youth Subcultures and Alternative Communist Media. Zagreb: Srednja Europa ; Hrvatski institut za povijest, 2018

Podaci o odgovornosti

Zubak, Marko

engleski

The Yugoslav Youth Press (1968-1980): Student Movements, Youth Subcultures and Alternative Communist Media

The subject of this book, the Yugoslav youth press, reinstates the Yugoslav communist media as a research topic with a strong contemporary resonance and rich comparative potential. Developed within the institutional framework of the communist party, the youth press could best be defined as a network of publications intended for the youth and issued under the auspices of youth or student communist organizations. What makes this medium of special interest is its transformation from the initial purpose for which it was designed. From the late 1960s, instead of serving as crude Party propaganda, these journals gained distinct voice and introduced various media innovations, while creating space for defiant representations opposed to the official norms and linked with the political and cultural initiatives of the Yugoslav youth. This book investigates this unique genre along with its remarkable evolution, making a step forward in the study of communist media and Yugoslavia in particular. First, it repositions this propaganda tool as an example of a specific medium that acted from the margins to provide challenges to the mainstream media and the authorities at large. Using Western theoretical concepts to analyze a non-Western media, the book bridges the gap between seemingly competing media frameworks from East and West. Second, the book uses the youth press to elaborate upon the late socialist Yugoslav youth, offering new insights into the late 1960s local student movements and the vibrant punk-rock subculture of the following decade. Moreover, this study points to Belgrade, Zagreb and Ljubljana as the three main Yugoslav centers which led the country’s development and display its diversity. By comparing the youth press from these cities, I expose the fascinating interplay of republican similarities and differences that emerged out of the complex Yugoslav federal entanglement.

Media, Journalism, Youth, Socialist Yugoslavia, student movement, subculture, alternative, visual art

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Podaci o izdanju

Zagreb: Srednja Europa ; Hrvatski institut za povijest

2018.

978-953-7963-74-3

371

objavljeno

Povezanost rada

Informacijske i komunikacijske znanosti, Likovne umjetnosti, Politologija