engleski

Rewarding and human resources as factors of competitive advantage

In today's global competitiveness, enterprises are forced to grow and develop primarily on the basis of continuous directing their intangible assets, ie. employees to new trends and challenges. This paper presents a detailed theoretical analysis of reward strategy application integrated with business strategy, and its influence on work performance and efficiency. Using the method of analysis and synthesis, as well as induction and deduction, we investigated relevant theoretical and methodological aspects of influence of human resources and reward system on a sustainable competitive advantage

enterprise, business strategy, human resources, reward system

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