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An Exploration of Internet Usage Among Students: The Case of Josip Juraj Strossmayer University Of Osijek, Croatia

The purpose of this paper is to explore the preferences and habits of Internet usage among the students of Josip Juraj Strossmayer University of Osijek and to determine the major student body differences between the faculties and departments alike. The focus of this paper is set on communication capabilities of Internet as a digital medium while taking into account the characteristics and behavioral components of the student population. The primary research was conducted on the students of Josip Juraj Strossmayer University of Osijek, as an institution with a significant number of academic programs and students. The data was collected from 1733 university students dispersed among the university faculties and departments, thus creating a university level representative sample or respondents. The conducted research provided several interesting implications on student behavior regarding the general Internet information collection and consumption. The assumption that the Internet is the key information element for the university student population was confirmed. Furthermore, the paper suggests several important guidelines for further research. The self‐ reporting measurement is a clear limitation of the collected data and has an impact on the given conclusions. Therefore, future research activities should consider more objective measurement of Internet usage.

Internet usage, students, digital communication, Croatia, information consumption

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