The Role of Local Authenticity in Forming Tourists' Intentions (CROSBI ID 661963)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Mijoč, Josipa ; Marković, Suzana ; Horvat, Jasna
engleski
The Role of Local Authenticity in Forming Tourists' Intentions
This paper examines the authenticity of a destination from the perspective of destination branding, based on globally recognized local authenticity. Accordingly, local authenticity implies the culture of a specific destination as the sublimation of heritage, inherited tradition, and cultural identity. Such an interpretation of the local authenticity of a tourist destination rests on knowledge dating back to the first branding campaigns and efforts to determine goods authenticity based on their origin (Hornskov 2007 ; Riza 2015).The purpose of this paper is to identify and characterize European urban cultural tourists (EUCTs).The motivations of the surveyed European citizens (33 countries) for choosing the destination of their last tourist travel represent the criterion variables for the empirical part of the paper. Statistical analysis was conducted using publicly available data from the Flash Eurobarometer: Preferences of Europeans towards tourism2015 (FB 414) and 2016 (FB 432), with a total number of 60, 206 respondents. Factor analysis determined latent dimensions of the motivations of all respondents when choosing destinations. Those respondents, who selected “culture” and "city sightseeing" as the motivations for their choice of destination, were treated as members of European urban cultural tourist group. After demographic characteristics were determined, the profile of EUCTs was defined. Based on the analysis it was established that 23.8% of tourists are EUCTs. The paper also researched the number of EUCTs respondents who visited the Republic of Croatia, and specifies the conditions necessary for strengthening the branding of the country based on authenticity.
Flash Eurobarometer, European urban cultural tourists, branding, cultural tourism, factor analysis
Rad je indeksifran i u: Cabi Publishing - CAB Direct EBSCO - Hospitality & Tourism Complete ProQuest - Research Library: Research Library Business, ProQuest Central, ProQuest Central K-12 ProQuest Central Essentials
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Podaci o prilogu
377-392.
2017.
objavljeno
10.20867/tosee.04.46
Podaci o matičnoj publikaciji
Tourism and Creative Industries: Trends and Challenges
Marković, Suzana ; Smolčić Jurdana, Dora
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci
1848-4050
Podaci o skupu
4th International Scientific Conference - Tourism in Southern and Eastern Europe (ToSEE 2017)
predavanje
04.05.2017-06.05.2017
Opatija, Hrvatska