engleski

Applying the theory of planned behaviour in predicting the intention to implement corporate social responsibility

Corporate social responsibility is a significant factor of sustainable development and social progress. The purpose of this research, based on the Theory of planned behaviour, is to examine the direction and strength of the influence of attitudes, subjective norms, perceived behavioural control and representation of corporate social responsibility in education (extension of the model) on business students’ (as future managers) intention to implement corporate social responsibility in their future companies. The study is based on the outcomes of a questionnaire completed by a sample of 253 business students.

theory of planned behaviour, corporate social responsibility, intention, corporate social responsibility in education

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