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izvor podataka: crosbi

Why do croatian construction companies not implement marketing concept? (CROSBI ID 486116)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Katavić, Mariza ; Cerić, Anita Why do croatian construction companies not implement marketing concept? // Construction Innovation and Global Competitiveness / Uwakweh, Obinero Ben ; Minkarah, Issam A (ur.). Cincinnati (OH): CRC Press, 2002. str. 973-982-x

Podaci o odgovornosti

Katavić, Mariza ; Cerić, Anita

engleski

Why do croatian construction companies not implement marketing concept?

The implementation of marketing philosophy within Croatian construction companies is not satisfactory. There are many reasons for this situation. Altough lack of work is the most significant characteristic of the Croatian construction market, ver little has been done ( on the company level) to improve marketing methods and techniques. However, as the Croatian companies are in a process of market transformation, they are beginning to realize the importnance of being &#8220 ; ; market oriented &#8221 ; ; . Unfortunately, to often thay not only lack knowledge but they also lack real incentive to implement &#8220 ; ; new approach&#8221 ; ; . The authors are conducting an empirical study aimed at assessing the level of marketing within the Croatian construction industry in order to define the best approach ( most appropriate) to the marketing concept for the construction industry&#8221 ; ; .

marketing concept; construction industry

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Podaci o prilogu

973-982-x.

2002.

objavljeno

Podaci o matičnoj publikaciji

Construction Innovation and Global Competitiveness

Uwakweh, Obinero Ben ; Minkarah, Issam A

Cincinnati (OH): CRC Press

Podaci o skupu

10th Symposium Construction Innovation and Global Competitiveness

poster

09.09.2002-13.09.2002

Cincinnati (OH), Sjedinjene Američke Države

Povezanost rada

Građevinarstvo