Why do croatian construction companies not implement marketing concept? (CROSBI ID 486116)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Katavić, Mariza ; Cerić, Anita
engleski
Why do croatian construction companies not implement marketing concept?
The implementation of marketing philosophy within Croatian construction companies is not satisfactory. There are many reasons for this situation. Altough lack of work is the most significant characteristic of the Croatian construction market, ver little has been done ( on the company level) to improve marketing methods and techniques. However, as the Croatian companies are in a process of market transformation, they are beginning to realize the importnance of being &#8220 ; ; market oriented &#8221 ; ; . Unfortunately, to often thay not only lack knowledge but they also lack real incentive to implement &#8220 ; ; new approach&#8221 ; ; . The authors are conducting an empirical study aimed at assessing the level of marketing within the Croatian construction industry in order to define the best approach ( most appropriate) to the marketing concept for the construction industry&#8221 ; ; .
marketing concept; construction industry
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Podaci o prilogu
973-982-x.
2002.
objavljeno
Podaci o matičnoj publikaciji
Construction Innovation and Global Competitiveness
Uwakweh, Obinero Ben ; Minkarah, Issam A
Cincinnati (OH): CRC Press
Podaci o skupu
10th Symposium Construction Innovation and Global Competitiveness
poster
09.09.2002-13.09.2002
Cincinnati (OH), Sjedinjene Američke Države