engleski

Prioritization of BSC strategic Goals of Higher EducationInstitutions using the AHP, ANP and PageRank Centrality

Strategic planning using the balanced scorecard (BSC) is a usual activity in many higher education institutions (HEIs). In BSC, goals are deployed into BSC perspectives. In non- profit HEIs, those perspectives are (from bottom to top): the finance perspective, the learning and growth perspective, the internal processes perspective, the costumers perspective and the mission perspective. In terms of profit HEIs (ex. private universities), the finance perspective is at the top of the map (instead of the mission perspective). In the literature, we can also find totally new BSC perspectives that are adjusted to the particular HEI’s needs. Nevertheless, when HEI’s administration selects a specific strategic map design, it places strategic goals into the map and connects them with respect to the existence of the influences between goals. In theory, a goal from a particular perspective can influence on any other goal from the same perspective, as well as to any goal from any perspective that is above its perspective. After the strategic map of goals is created, there is often a request to prioritize strategic goals in the strategic map in to determine the most crucial goals. In this paper, we present several possible ways to prioritize BSC goals. Three of them are the direct applications of three methods: the analytic hierarchy process (AHP), the analytic network process (ANP) and the PageRank centrality. Additionally, we propose an integrated approach. The main disadvantage of applying the AHP is that influences between goals are not included in goals’ priorities calculations. The main disadvantage of the ANP is that many BSC goals will weigh 0.0 because the graph that is associated with the BSC strategic map of goals is almost always reducible. This issue can be solved by applying the PageRank centrality. The procedure of this method ensures that the original BSC map will become irreducible. However, applying the ANP or PageRank does only consider the influences between goals in BSC map. It does not include the importance of each goal for the HEI into consideration. To ensure both, we proposed and applied the integrated approach which combines the AHP with PageRank centrality. In this paper, all these concepts are applied and demonstrated on the case of the BSC strategic map of goals of the Faculty of organization and informatics, University of Zagreb and can be applied for other HEIs’ strategic maps of goals.

ANP ; AHP ; PageRank centrality ; balanced scorecard

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