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Green marketing communications in the function of sustainable development (CROSBI ID 667190)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Bratić, Diana ; Palić, Mirko ; Tomašević Lišanin, Marija ; Gajdek, Dea Green marketing communications in the function of sustainable development // 11th Annual Conference of the EuroMed Academy of Business: Research Advancements in National and Global Business Theory and Practice / Vrontis, D. ; Weber, Y. ; Tsoukatos, E. (ur.). Valletta: EuroMed Press, 2018. str. 185-198

Podaci o odgovornosti

Bratić, Diana ; Palić, Mirko ; Tomašević Lišanin, Marija ; Gajdek, Dea

engleski

Green marketing communications in the function of sustainable development

Modern marketing is oriented on a sustainable development, which is a framework for designing policies and strategies for continued economic and social progress, without harming the environment and natural resources essential to human activities in the future. The green consumer is the focus of all marketing activities that are also shaped to support the overall green business. But the emphasis is on green communication through the sales packaging of products. Green communication is best achieved through ecological symbols on packaging. This paper is part of a systematic research of consumer relationships towards ecological packaging, ecological symbols and recycling routines. The obtained results point to positive ecological attitudes and actions that contribute to the sustainable development.

marketing communication, green packaging, sustainable development, ecological symbols

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Podaci o prilogu

185-198.

2018.

objavljeno

Podaci o matičnoj publikaciji

11th Annual Conference of the EuroMed Academy of Business: Research Advancements in National and Global Business Theory and Practice

Vrontis, D. ; Weber, Y. ; Tsoukatos, E.

Valletta: EuroMed Press

978-9963-711-67-3

2547-8516

Podaci o skupu

11th annual Conference of the EuroMed Academy of Business

predavanje

12.09.2018-14.09.2018

Valletta, Malta

Povezanost rada

Ekonomija, Grafička tehnologija, Informacijske i komunikacijske znanosti

Poveznice