Green marketing communications in the function of sustainable development (CROSBI ID 667190)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Bratić, Diana ; Palić, Mirko ; Tomašević Lišanin, Marija ; Gajdek, Dea
engleski
Green marketing communications in the function of sustainable development
Modern marketing is oriented on a sustainable development, which is a framework for designing policies and strategies for continued economic and social progress, without harming the environment and natural resources essential to human activities in the future. The green consumer is the focus of all marketing activities that are also shaped to support the overall green business. But the emphasis is on green communication through the sales packaging of products. Green communication is best achieved through ecological symbols on packaging. This paper is part of a systematic research of consumer relationships towards ecological packaging, ecological symbols and recycling routines. The obtained results point to positive ecological attitudes and actions that contribute to the sustainable development.
marketing communication, green packaging, sustainable development, ecological symbols
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Podaci o prilogu
185-198.
2018.
objavljeno
Podaci o matičnoj publikaciji
11th Annual Conference of the EuroMed Academy of Business: Research Advancements in National and Global Business Theory and Practice
Vrontis, D. ; Weber, Y. ; Tsoukatos, E.
Valletta: EuroMed Press
978-9963-711-67-3
2547-8516
Podaci o skupu
11th annual Conference of the EuroMed Academy of Business
predavanje
12.09.2018-14.09.2018
Valletta, Malta
Povezanost rada
Ekonomija, Grafička tehnologija, Informacijske i komunikacijske znanosti