engleski

From Ulm to Zagreb: Tracing the Influence of the Hochschule für Gestaltung in Socialism

This paper aims to explore the influences of the theoretical concepts of the Hochschule für Gestaltung (HfG) on the forming of design theory, practice and its institutionalization in the social and economic context of self-management socialism. The focus will be on the situation in the Republic of Croatia and particular efforts in design theory and design practice establishment, with the aim to present the relationship between the strong theory influences and real achievements in design practice within the context of industrial modernization of a specific ideological type. The question is how and why the HfG had such a great influence on design in socialist Croatia (one of the most developed constituent states of the former Socialist Federal Republic of Yugoslavia)? What are the connections between Ulm and Zagreb and how did they appear.

design history, design methodology, theory, social context, education

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