Nalazite se na CroRIS probnoj okolini. Ovdje evidentirani podaci neće biti pohranjeni u Informacijskom sustavu znanosti RH. Ako je ovo greška, CroRIS produkcijskoj okolini moguće je pristupi putem poveznice www.croris.hr
izvor podataka: crosbi

The effect of dynamic integrated resort experience on Croatian customer behavior (CROSBI ID 259903)

Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija

Ahn, Jiseon ; Ki-Joon, Back ; Barišić, Petra The effect of dynamic integrated resort experience on Croatian customer behavior // Journal of Travel & Tourism Marketing, 36 (2019), 3; 358-370. doi: 10.1080/10548408.2018.1557097

Podaci o odgovornosti

Ahn, Jiseon ; Ki-Joon, Back ; Barišić, Petra

engleski

The effect of dynamic integrated resort experience on Croatian customer behavior

This paper aims to gain knowledge on customers’ experience toward integrated resorts in Croatia. Customer perception toward integrated resorts was collected via face-to-face survey. The multidimensional experiential values and behaviors of 354 customers were studied. The data were analyzed using structural equation modeling. Croatian customers are engaged with the integrated resort experience. This engagement influences their satisfaction and behavioral intention. Specifically, customers with high playfulness and service expectations tend to engage positive behavioral intention toward the integrated resort brand. This paper offers the first insight into the relationship between experiential value and behavioral intention in the integrated resort setting.

Experiential value ; atmosphere ; playfulness ; return on investment ; service excellence ; brand engagement ; brand satisfaction ; behavioral intention ; integrated resort ; Croatian customers

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

Podaci o izdanju

36 (3)

2019.

358-370

objavljeno

1054-8408

1540-7306

10.1080/10548408.2018.1557097

Povezanost rada

Ekonomija, Psihologija

Poveznice
Indeksiranost