engleski

Ethos building strategies in the political discourse on the example of preelection debates for the president of The Republic of Croatia

As the main topic of this paper the authors state the analysis of a political discourse on the example of presidential debates, in the first round of the presidential elections in Croatia in 2014. Particular emphasis is placed on testing the basics of communication strategies of candidates, relating to the construction of ethos through the use of certain types of claims and arguments. Since the goal of this study was to demonstrate heterogeneity in communication styles and the identification of possible strategies of building ethos, the emphasis is placed on the analysis of argumentation skills. In the week before the first round of elections that were held on December 28, 2014, three television debates between Kolinda Grabar Kitarović, Ivo Josipović, Milan Kujundžić and Ivan Vilibor Sinčić were aired. The debate on the RTL Television aired on 21 December 2014, Nova TV on 22 December, 2014 and the Croatian Radio Television debate aired on 26 December, 2014. All three debates were the subject of analysis of this paper.

political discourse ; strategies ; debates ; presidential candidates

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