engleski

Chapter 12: Marketing Orientation In Croatian Companies

The research reported on here was based on the sample of Croatian food companies that attempted to identify the dominant business orientation. The food industry is one of the most important manufacturing industries in the Republic of Croatia. Because of it, improvement of competitiveness in the food sector could generate positive effects for the entire Croatian economy. For years, large food companies have been seen as examples of best marketing practice in Croatia.

marketing orientation, function, practice, food companies, Republic of Croatia

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