engleski

The Role of Destination Management in The Development of Tourism on The Croatian Islands

In the Croatian economy, tourism is one of the key, vital activities. Despite numerous challenges that tourism in the Republic of Croatia is facing, as well as a strong competitive environment, bearing in mind other Mediterranean countries, Croatian tourism has a potential for further development and progress, where destination management should play a key role. Contemporary tourism requires coordinated activities of different stakeholders ; both at national level and within local communities. It is important to develop a culture of dialogue and cooperation in order to adopt appropriate tourist plans and policies and enable their successful implementation on macro and micro levels, especially on the islands. Three key groups of stakeholders are standing out ; local government, providers of tourist facilities and content and the local population.

marketing and management, destination management, sustainable tourism on the islands of the Republic of Croatia, Mediterranean countries

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