engleski

Inaugural Addresses of Croatian Presidents: A Rhetorical Analysis of Values, Style and Delivery

Shortly after the establishment of the independent and modern Republic of Croatia, more specifically after the second presidential term, the custom was introduced of each new Croatian president delivering an inaugural address. The paper analyzes the rhetoric of four speeches from three Croatian presidents, delivered at the presidential inauguration ceremonies: Franjo Tuđman's (1997), Stipe Mesić’s (2000 ; 2005), and Ivo Josipović’s (2010). The rhetorical analysis examines the content, style and delivery in order to determine and describe elements specific for inaugural addresses and the epideictic genre. The results show which values and figures of speech are common and which are specific for each president. The common values of all three Croatian presidents are freedom, democracy, peace, prosperity and patriotism. Tuđman emphasizes the values of nationality, independence and sovereignty, Mesić emphasizes the value of equality and the international relations, and for Josipović the most important values are justice, equality, law, human rights: rights to health and rights to work, knowledge, education and science. The most used figures of speeches are metaphor and figures of speech based on repetition. The uniqueness of the inaugural addresses of three Croatian presidents is instilled in following words: history for Tuđman, president citizen for Mesić, and justice for Josipović.

epideictic rhetoric ; presidential rhetoric ; inaugural address ; values ; Croatian presidents

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