Nalazite se na CroRIS probnoj okolini. Ovdje evidentirani podaci neće biti pohranjeni u Informacijskom sustavu znanosti RH. Ako je ovo greška, CroRIS produkcijskoj okolini moguće je pristupi putem poveznice www.croris.hr
izvor podataka: crosbi

Forming Affect, Behavior, and Cognition with Gamification: The Case of an Austrian Tourism Advergame (CROSBI ID 673250)

Prilog sa skupa u zborniku | prošireni sažetak izlaganja sa skupa | međunarodna recenzija

Madlberger, Maria ; Stipetić, Maja ; Dlačić, Jasmina Forming Affect, Behavior, and Cognition with Gamification: The Case of an Austrian Tourism Advergame // Data driven X — Turning Data into Value – Proceedings of Multikonferenz Wirtschaftsinformatik (MKWI) 2018 / Drews, Paul ; Funk, Burkhardt ; Niemeyer, Peter et al. (ur.). Lüneburg: Leuphana Universität Lüneburg, 2018. str. 1095-1098

Podaci o odgovornosti

Madlberger, Maria ; Stipetić, Maja ; Dlačić, Jasmina

engleski

Forming Affect, Behavior, and Cognition with Gamification: The Case of an Austrian Tourism Advergame

Information and Communication Technology (ICT) has enabled the development of gamification, i.e., “the use of game design elements in nongame contexts to engage users” [1, 2, p. 268]. Specifically, ICT research on gamification in a marketing context shows that a major purpose of gamification is to support branding and other customer-oriented marketing goals [3]. The objective of this study is an exploration of the outcome of an advergame on customer’s attitude formation through the conceptual lens of the ABC model of attitudes. Advergames are serious games with marketing and promotion intent where brands or products appear with a specific relation to the game [4]. Present research on advergames refers to analyses of different game designs [5], but does not yet shed enough light on its impact on customer behavior. By obtaining deeper insights into affective, behavioral, and cognitive responses to an advergame, this study seeks to investigate the role of advergames in a tourism marketing context.

Gamification ; Affect ; Behavioral Intention ; Cognition ; Tourism

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

nije evidentirano

Podaci o prilogu

1095-1098.

2018.

objavljeno

Podaci o matičnoj publikaciji

Data driven X — Turning Data into Value – Proceedings of Multikonferenz Wirtschaftsinformatik (MKWI) 2018

Drews, Paul ; Funk, Burkhardt ; Niemeyer, Peter ; Xie, Lin

Lüneburg: Leuphana Universität Lüneburg

978-3-935786-72-0

Podaci o skupu

Multikonferenz Wirtschaftsinformatik 2018 : Data driven X - Turning Data into Value (MKWI 2018)

predavanje

06.03.2018-09.03.2018

Lüneburg, Njemačka

Povezanost rada

Ekonomija

Indeksiranost