The relationship between autochthonous wine attributes and wine consumption motives (CROSBI ID 261681)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Ilak Peršurić, Anita Silvana ; Težak Damijanić, Ana ; Kerma, Simon
engleski
The relationship between autochthonous wine attributes and wine consumption motives
This paper had a goal to explore the relationship between autochthonous wine attributes and wine consumption motives. Data were collected through a questionnaire, processed by standard statistical methods, univariate (general description of the sample), and multivariate statistics (factor analysis, cluster analysis and logistic regression). Through factor analysis five main dimensions of wine consumption motives were determined, namely social status, socializing effects, health, self indulgence and relaxation. For autohchthonous wine (Malvazija Istarska) three factor dimensions of wine attributes were determined: reccomendations, quality and origin. Through cluster analysis, wine consumption motives showed significant relations to the wine attributes, whereas self-expression, and health and taste stood out as the most important dimensions between high and low wine attribute importance segments.
consumers, wine attributes, consumption motives, autochthonous wine
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o izdanju
65 (4)
2018.
1337-1358
objavljeno
0352-3462
2334-8453
10.5937/ekoPolj1804337I
Trošak objave rada u otvorenom pristupu
Povezanost rada
Ekonomija, Poljoprivreda (agronomija)