Croatian experience with crowdfunding (CROSBI ID 675561)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Šimičić, Mateja ; Kedmenec, Irena
engleski
Croatian experience with crowdfunding
Crowdfunding is nowadays the fastest growing trend in the world of entrepreneurial finance. Having in mind that the number of Croatian fundraisers who use crowdfunding is increasing, the goal of this research is to investigate their motivations for crowdfunding and their satisfaction with the conducted crowdfunding campaigns. The analysis shows that the product promotion itself and a platform’s ease of use, in comparison with the long-standing process of obtaining cash funds through traditional financing methods, are the main reasons why the respondents decided to use crowdfunding. The respondents are mostly satisfied with their crowdfunding campaigns and indicate more advantages than disadvantages in their experience. The research is limited due to its small sample size, which prevents the generalization of the obtained results.
crowdfunding, motivation, satisfaction, Croatia
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Podaci o prilogu
311-316.
2017.
objavljeno
Podaci o matičnoj publikaciji
Proceedings of IAC in Vienna 2017
Kratochvilova, Helena ; Kratochvil, Radek
Prag: Czech Institute Of Academic Education
978-80-88203-04-9
Podaci o skupu
International Academic Conference on Management, Economics, Business and Marketing
predavanje
24.11.2017-25.11.2017
Beč, Austrija