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Croatian experience with crowdfunding (CROSBI ID 675561)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Šimičić, Mateja ; Kedmenec, Irena Croatian experience with crowdfunding // Proceedings of IAC in Vienna 2017 / Kratochvilova, Helena ; Kratochvil, Radek (ur.). Prag: Czech Institute Of Academic Education, 2017. str. 311-316

Podaci o odgovornosti

Šimičić, Mateja ; Kedmenec, Irena

engleski

Croatian experience with crowdfunding

Crowdfunding is nowadays the fastest growing trend in the world of entrepreneurial finance. Having in mind that the number of Croatian fundraisers who use crowdfunding is increasing, the goal of this research is to investigate their motivations for crowdfunding and their satisfaction with the conducted crowdfunding campaigns. The analysis shows that the product promotion itself and a platform’s ease of use, in comparison with the long-standing process of obtaining cash funds through traditional financing methods, are the main reasons why the respondents decided to use crowdfunding. The respondents are mostly satisfied with their crowdfunding campaigns and indicate more advantages than disadvantages in their experience. The research is limited due to its small sample size, which prevents the generalization of the obtained results.

crowdfunding, motivation, satisfaction, Croatia

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Podaci o prilogu

311-316.

2017.

objavljeno

Podaci o matičnoj publikaciji

Proceedings of IAC in Vienna 2017

Kratochvilova, Helena ; Kratochvil, Radek

Prag: Czech Institute Of Academic Education

978-80-88203-04-9

Podaci o skupu

International Academic Conference on Management, Economics, Business and Marketing

predavanje

24.11.2017-25.11.2017

Beč, Austrija

Povezanost rada

Ekonomija