The starting point of this paper is the definition of the role the institution has had in modern (European) society, as well as the exploring of the importance of the institutionalisation process. According to the opinion advocated in this paper, institutionalisation is the process of the establishment of different normative and organizational institutions. Since V. R. Potter for the first time used the term bioethics, this word has rapidly conquered various levels of the American society, becoming well known and even better present in a series of institutions. At the same time, almost contrary to the American example and experience, European continent has for a long time been resistant to the term of bioethics, as well as to the very idea of such discipline. Until recently, European devotion to the traditional terms (medical ethics, biomedical ethics, deontology, etc.) and the misconception of (American) bioethics, has been one of the reasons of the lack of or poor bioethical institutionalisation in European countiries and the Union. Being discovered in 1997 and promoted since 2007, the work of Fritz Jahr spreads new lights onto the originality and authenticity of bioethical ideas in Europe. Having in mind that one of the main reasons of bioethics success in the USA was its institutionalisation, the European bioethics has still to accomplish a lot in this field. In this paper, the main contribution of Arnold Gehlen's theory of institution is explored, as well as Fritz Jahr's recommendations for institutional bioethics.

Philosophy,Sociology