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Bibliographic record number: 962648

Journal

Authors: Okreša Đurić, Bogdan
Title: Umjetna inteligencija u marketingu: Je li budućnost sada?
( Artificial Intelligence in Marketing: Is the Future Now? )
Source:
Meeting: 3. Međunarodna znanstveno-stručna konferencija CRODMA 2018.
Location and date: Varaždin, Hrvatska, 12.10.2018.
Keywords: umjetna inteligencija ; marketing ; pregled
( artificial intelligence ; marketing ; review )
Abstract:
Pregled područja primjene umjetne inteligencije u marketingu uz aktualne i moderne primjere te naglašavanje potencijala suradnje ta dva područja.
Type of meeting: Plenarno
Type of presentation in a journal: Not published
Type of peer-review: Domestic peer-review
Project / theme: HRZZ-UIP-2013-11-8537
Original language: HRV
Category: Expert
Research fields:
Computer science,Information and communication sciences
Full paper text: 962648.CRODMA2018.pdf (tekst priložen 20. Lis. 2018. u 20:55 sati)
Contrib. to CROSBI by: Bogdan Okreša Đurić (dokresa@foi.hr), 20. Lis. 2018. u 20:55 sati



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