Utjecaj dužine upitnika na anketni odziv (CROSBI ID 98184)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Galešić, Mirta
hrvatski
Utjecaj dužine upitnika na anketni odziv
It is generally assumed that questionnaire length has a significant effect on survey response rate. However, the empirical findings are equivocal. One of the reasons is that various authors use different operational definitions of questionnaire length. Studies that define length as number of questions and/or pages usually show negative relationship between questionnaire length and response rates. When questionnaire length is defined by its physical format, the same number of questions printed on smaller-sized paper, but also on larger number of pages would yield bigger response rates. Duration of interview in minutes can be positively related to its relevance for respondents, which in turn has positive effect on response rate. Many authors claim that response rates are influenced by subjective rather than objective indices of questionnaire length. Perception of length is often moderated by various other characteristics of survey situation, such as respondents' interest in topic of the survey and use of financial or other incentives. A complete theory of survey behavior is needed in order to better understand and generalize the empirical findings.
anketni odziv; dužina upitnika
nije evidentirano
engleski
Effect of questionnaire length on survey response rate
nije evidentirano
survey response rate; questionnaire length
nije evidentirano
Podaci o izdanju
12 (5)
2003.
807-824-x
objavljeno
1330-0288