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Pregled bibliografske jedinice broj: 152485

Časopis

Autori: Tuten, T.L.; Galesic, M.; Bosnjak, M.
Naslov: Effects of Immediate versus Delayed Notification of Prize Draw Results on Response Behavior in Web Surveys: An Experiment
Izvornik: Social science computer review (0894-4393) 22 (2004), 3; 1-8
Vrsta rada: članak
Ključne riječi: Web-based surveys; Immediacy Effect; Incentives; Nonresponse
Sažetak:
Many online surveys offer the chance to win prizes as a primary incentive for respondents. Church (1993) found that pre-paid monetary incentives were the most effective technique for increasing response rates, but Bosnjak and Tuten (2003) showed that a prize incentive out-performed other incentive types in a web-based survey. Using the immediacy effect and supporting theories as a base, this study extends the research on using prize draws as an effective incentive for web surveys by investigating the effects of immediate versus delayed notification for prize draw winners. Results indicate that the immediate notification of prize draw results did significantly increase response rates to the survey over the delayed notification, receipt of results, and control groups.
Projekt / tema: 0130406
Izvorni jezik: ENG
Rad je indeksiran u
bazama podataka:
Current Contents Connect (CCC)
Scopus
SCI-EXP, SSCI i/ili A&HCI
Science Citation Index Expanded (SCI-EXP) (sastavni dio Web of Science Core Collectiona)
Social Science Citation Index (SSCI) (sastavni dio Web of Science Core Collectiona)
Kategorija: Znanstveni
Znanstvena područja:
Psihologija
URL cjelovitog teksta:
Google Scholar: Effects of Immediate versus Delayed Notification of Prize Draw Results on Response Behavior in Web Surveys: An Experiment



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