Higher Education Quality Measurement: A Case Study in the Application of SERVQUAL (CROSBI ID 497479)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Marković, Suzana
engleski
Higher Education Quality Measurement: A Case Study in the Application of SERVQUAL
There is an ongoing debate in higher education about the issue of quality, but there is little agreement about how it is measured. The paper present the results of case study to evaluate the effectiveness of the SERVQUAL instrument to measure the quality of higher education in tourism and hospitality management. The purpose of the study is to examine the views of students, as a user of higher education, about the services, which make up the student experience. Provides a short theoretical and methodological review of the existing tools for measuring service quality, along with the rationale for testing a modified version of the SERVQUAL instrument. Data were collected using a questionnaire in two parts. The first part is concerned with student perceptions of higher education institutions in general, while the second part is concerned with Faculty of Tourism and Hospitality Management Opatija in particular. The results indicate a need to modify SERVQUAL to suit better the context of the higher education service. The final section of this study is devoted to developing and proposing new directions for future higher education quality measurement.
service quality; measurement; SERVQUAL; higher education; case study
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Podaci o prilogu
141-160-x.
2002.
objavljeno
Podaci o matičnoj publikaciji
Congress proceedings of 16th biennial international congress - HOTEL & TOURISM 2002 - Human Capital, Culture and Quality in Tourism and Hospitality Industry
Stipetić, Vladimir
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci
Podaci o skupu
16th Biennial International Congress - HOTEL & TOURISM 2002 - Human Capital, Culture and Quality in Tourism and Hospitality Industry
ostalo
23.10.2002-26.10.2002
Opatija, Hrvatska