engleski

Creating furniture brands

Trade mark is the key of business philosophy for a company's success in the international market. Trade mark is a type of communication established between producers and consumers. From the very beginning, there is an idea which develops as the synergy of knowledge, work energy and capital with the goal of meeting consumer’ s needs entirely. A furniture trade mark consists of quality, design and functionality skillfully composed by people endowed with winning spirit, knowledge and creativity, confidence and motivation. This work contains a brief summary of furniture trade mark characteristics, the overview of contemporary perceptions concerning the importance of creating trade marks as the key of business success, and the overview of manufacturing and furniture trade marks in Croatia.

trade mark-brand; quality; design; functionality; spirituality; creativity

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