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Pregled bibliografske jedinice broj: 291696

Časopis

Autori: Mišetić, Ivan; Steiner, Sanja; Tatalović, Mirko
Naslov: Airline Marketing Factors
( Airline Marketing Factors )
Izvornik: Promet - Traffic & Transportation (0353-5320) 19 (2007), 1; 11-19
Vrsta rada: prethodno priopćenje
Ključne riječi: airline marketing ; revenue management ; benchmarking ; pricing and demand elastics ; reservation/distribution system ; network hubbing
( airline marketing ; revenue management ; benchmarking ; pricing and demand elastics ; reservation/distribution system ; network hubbing )
Sažetak:
The paper addresses several marketing related notions associated with airline strategic planning and positioning. Beside the examining the distinctions between network operator and niche player, this paper treats the state of Croatia Airlines within reported AEA benchmarking valuing of the specific elements of airline business. It also notes certain aspects of the air market that influent pricing and demand elastics, such as the impact of low cost carriers and the practice of network hubbing.
Projekt / tema: 101-1012370-2371, 135-1352339-3045
Izvorni jezik: eng
Rad je indeksiran u
bazama podataka:
Scopus
SCI-EXP, SSCI i/ili A&HCI
Science Citation Index Expanded (SCI-EXP) (sastavni dio Web of Science Core Collectiona)
Kategorija: Znanstveni
Znanstvena područja:
Tehnologija prometa i transport
Puni text rada: 291696.MiseticSteinerTatalovic-ZIRP06.pdf (tekst priložen 1. Ožu. 2007. u 20:32 sati)
URL Internet adrese: http://www.fpz.unizg.hr/traffic/index.php/PROMTT/article/view/930/780
http://hrcak.srce.hr/102116
http://www.fpz.unizg.hr/traffic/index.php/PROMTT/article/view/930
Broj citata:
Altmetric:
DOI: doi.org/10.7307/ptt.v19i1.930
URL cjelovitog teksta:
Google Scholar: Airline Marketing Factors
Upisao u CROSBI: Sanja Steiner (Sanja.Steiner@fpz.hr), 1. Ožu. 2007. u 20:32 sati



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