The article is based on selected results of an empirical survey of the tourists visiting the historical core of the city of Split (Croatia), carried out in the summer of 2005. Based on these results, the article contains the elements for a definition of the profile of the "new" cultural tourists visiting the Southeastern European region. Starting from the example of Split, whose attractions can be considered as indicative of the interests of a new type of tourists visiting the region, the article presents an overview of the issues that arise in a policy discussion centering on the connection between tourism and the creative industries. The need to both capitalize on and preserve the local specificities in the process of economic development is emphasized.

Sociologija