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Autori: Dvorski, Stjepan; Dobrinić, Damir; Kovšca, Vladimir
Naslov: On-line Channels and Direct Marketing Media
( On-line Channels and Direct Marketing Media )
Izvornik:
Skup: 4th CIRCLE Conference: Marketing Consumer Behaviour and Religious Tourism and Events
Mjesto i datum: Calabria, Italija, 12.-14.04.2007.
Sažetak:
The channels of the direct marketing provide the direct salesman with the possibility of choice of direct contact with the customer. The manufecturers have a wide range of possibilities regarding the choice of the channel for reaching their customers. In that sense, the companies sold their products mostly through the representatives, so we can talk about the channels of wholesale and the channels of retail. However, at the end of 20th century, we witnessed significant innovation in the segment of marketing mix. Thanks to the possibilities of new technology, the channels of sale are being radically innovated, so today we speak about several types. On-line marketing is becoming one of the most important channels of direct marketing, demanding special attention, which is the goal of this paper.
Vrsta sudjelovanja: Predavanje
Vrsta prezentacije u zborniku: Cjeloviti rad (više od 1500 riječi)
Vrsta recenzije: Međunarodna recenzija
Projekt / tema: 016-0000000-1730
Izvorni jezik: eng
Kategorija: Znanstveni
Znanstvena područja:
Ekonomija
Upisao u CROSBI: Stjepan Dvorski (stjepan.dvorski@foi.hr), 20. Lip. 2007. u 15:06 sati



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