Quality in the economy is today perceived in the light of the business conception of total quality management (TQM), which has found its place in the contemporary marketing. Aside from this, business entities have been interested both in mutual cooperation in the improvement of quality, and in better transparency of the market, with the purpose of facilitating the turnover of goods. To that end, many different national and international associations for promotion of quality have been created. Furthermore, improvement of quality also requires legislative regulations of market relations, of consumer protection, and of the protection of the living environment. Since the formation of retail operating units takes place in the conditions of modern marketing, quality elements have been included not only in the trade functions, but also in the marketing variables.

Ekonomija