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Pregled bibliografske jedinice broj: 33440

Zbornik radova

Autori: Kaštelan Mrak, Marija
Naslov: Technological Foundations of Marketing Capabilities of Croatian Manufacturing Firms
Izvornik: Marketing Resource Development Strategies for South East Europe. Book of Abstracts / Grbac, Bruno ; Martin, James (ur.). - Rijeka : Društvo za marketing Rijeka , 1998. 1-15.
Skup: International Symposium on Marketing Resource Development Strategies for South East Europe
Mjesto i datum: Rijeka, Hrvatska, 4.6.-5.6.1998.
Ključne riječi: technology; marketing capabilities; croatian manufacturing firms
Sažetak:
The study aims at identifying issues that differentiate the market performance of successful enterprises. The present standing and marketing possibilities of the Croatian manufacturing sector are examined through macroeconomic indicators and through a study of individual behavioural patterns of manufacturing enterprises. For this purpose data on specific management practices was collected in a comprehensive questionnaire run during the late spring of 1998. The analysis indicated that firms with above average investment activity, especially those aware of the importance of technological factors, were prone to achieve superior market and financial performance.
Vrsta sudjelovanja: Predavanje
Vrsta prezentacije u zborniku: Cjeloviti rad (više od 1500 riječi)
Vrsta recenzije: Međunarodna recenzija
Projekt / tema: 081003
Izvorni jezik: ENG
Kategorija: Znanstveni
Znanstvena područja:
Ekonomija



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