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Pregled bibliografske jedinice broj: 340053

Časopis

Autori: Bošnjak, Michael; Bratko, Denis; Galešić, Mirta; Tuten, Tracy
Naslov: Consumer personality and individual differences: Revitalizing a temporarily abandoned field
Izvornik: Journal of Business Research (0148-2963) 60 (2007), 6; 587-589
Vrsta rada: uvodnik
Ključne riječi: Consumer personality; Consumer behavior; Brand personality; Customer segmentation
Sažetak:
The editorial introduces the special issue on ‘ Consumer Personality and Individual Differences’ and gives an overview of the ten papers included. New developments in the following areas are addressed: (1) hierarchical personality models applied to consumer behavior, (2) brand personality research, (3) the role of individual difference measures as moderators of outcome variables relevant in consumer and advertising research, and (4) customer segmentation.
Projekt / tema: 130-1301683-1399
Izvorni jezik: ENG
Rad je indeksiran u
bazama podataka:
Current Contents Connect (CCC)
Scopus
SCI-EXP, SSCI i/ili A&HCI
Social Science Citation Index (SSCI) (sastavni dio Web of Science Core Collectiona)
Kategorija: Znanstveni
Znanstvena područja:
Psihologija
URL Internet adrese: http://www.sciencedirect.com/science?_ob=MImg&_imagekey=B6V7S-4MWXTC6-1-1&_cdi=5850&_user=3875467&_orig=browse&_coverDate=06%2F30%2F2007&_sk=999399993&view=c&wchp=dGLbVzz-zSkzk&md5=cb12610baf00616e6b538a8a75f45508&ie=/sdarticle.pdf
Broj citata:
Altmetric:
DOI: 10.1016/j.jbusres.2006.12.002
URL cjelovitog teksta:
Google Scholar: Consumer personality and individual differences: Revitalizing a temporarily abandoned field
Upisao u CROSBI: dbratko@ffzg.hr (dbratko@ffzg.hr), 6. Svi. 2008. u 13:40 sati



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