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Consumer personality and individual differences: Revitalizing a temporarily abandoned field (CROSBI ID 139916)

Prilog u časopisu | uvodnik

Bošnjak, Michael ; Bratko, Denis ; Galešić, Mirta ; Tuten, Tracy Consumer personality and individual differences: Revitalizing a temporarily abandoned field // Journal of business research, 60 (2007), 6; 587-589. doi: 10.1016/j.jbusres.2006.12.002

Podaci o odgovornosti

Bošnjak, Michael ; Bratko, Denis ; Galešić, Mirta ; Tuten, Tracy

engleski

Consumer personality and individual differences: Revitalizing a temporarily abandoned field

The editorial introduces the special issue on ‘ Consumer Personality and Individual Differences’ and gives an overview of the ten papers included. New developments in the following areas are addressed: (1) hierarchical personality models applied to consumer behavior, (2) brand personality research, (3) the role of individual difference measures as moderators of outcome variables relevant in consumer and advertising research, and (4) customer segmentation.

Consumer personality; Consumer behavior; Brand personality; Customer segmentation

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Podaci o izdanju

60 (6)

2007.

587-589

objavljeno

0148-2963

10.1016/j.jbusres.2006.12.002

Povezanost rada

Psihologija

Poveznice
Indeksiranost