Consumer personality and individual differences: Revitalizing a temporarily abandoned field (CROSBI ID 139916)
Prilog u časopisu | uvodnik
Podaci o odgovornosti
Bošnjak, Michael ; Bratko, Denis ; Galešić, Mirta ; Tuten, Tracy
engleski
Consumer personality and individual differences: Revitalizing a temporarily abandoned field
The editorial introduces the special issue on ‘ Consumer Personality and Individual Differences’ and gives an overview of the ten papers included. New developments in the following areas are addressed: (1) hierarchical personality models applied to consumer behavior, (2) brand personality research, (3) the role of individual difference measures as moderators of outcome variables relevant in consumer and advertising research, and (4) customer segmentation.
Consumer personality; Consumer behavior; Brand personality; Customer segmentation
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
nije evidentirano
Podaci o izdanju
60 (6)
2007.
587-589
objavljeno
0148-2963
10.1016/j.jbusres.2006.12.002