MEASURING IMPULSIVE BUYING TENDENCIES IN CROATIA: TOWARDS A PARSIMONIOUS MEASUREMENT SCALE (CROSBI ID 35979)
Prilog u knjizi | ostalo
Podaci o odgovornosti
Bošnjak, Michael ; Bandl, Adriana ; Bratko, Denis
engleski
MEASURING IMPULSIVE BUYING TENDENCIES IN CROATIA: TOWARDS A PARSIMONIOUS MEASUREMENT SCALE
Departing from an English instrument proposed by Verplanken and Herabadi (2001), we propose a preliminary scale comprising eight items to parsimoniously measure impulsive buying tendencies in Croatia. The preliminary scale assesses two facets of impulsive buying tendencies, namely cognitive aspects (e.g. lack of planning and deliberation) as well as affective aspects (e.g., feeling of pleasure, excitement, compulsion, lack of control, regret). We describe the development steps involved, present data on the scales´ measurement model, and portray possible applications and avenues for future research.
impulsive buying, measurement scale, customer segmentation
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Podaci o prilogu
426-435.
objavljeno
Podaci o knjizi
MARKETING U DRUŠTVU ZNANJA I SUVREMENOJ POSLOVNOJ STVARNOSTI
Grbac, Bruno
Rijeka: Hrvatska udruga za marketing (CROMAR)
2007.
978-953-6148-64-6