hrvatski

Neki oblici promocije sportskog turizma u Hrvatskoj = Some types of sports tourism promotion in Croatia

All tourism-related activities are focused on improving the tourism supply and on promoting Croatian tourism in the best possible way. Sport tourism encompasses all aspects of sport-related visits to a certain tourist destination – from visiting a sporting event, to tourism-sport participation. The question is therefore rightly raised whether the sport-specific offer in tourism is independent of the rest of the tourism offer and whether it should be promoted as such, or whether it should and is considered within the entire offer related to a particular destination? Arguments in favour of either of the two varieties may be listed, however, this topic deserves much more attention as regards its elaboration, which would exceed the range of this paper, so that the question raised is to be found here for the purpose of further consideration. Examples of promotional materials described in this article show that tourism providers use both varieties. Promotional material changes together with the trends in the development of tourism in general. Thus, today’ s tourist catalogues, brochures, leaflets and other promotional materials dedicate significant space to the promotion of sport and recreation. The basic reasoning behind such conceptualisation both of the actual supply and of the promotional material is to respond to the requirements of the modern person who seeks a healthy life style and the concept of well-being.

promotion, sports tourism, promotional material / promocija, sportski turizam, promotivni materijali

Tekst na hrvatskom jeziku nalazi se na stranicama 174-181.

engleski

Some types of sports tourism promotion in Croatia

All tourism-related activities are focused on improving the tourism supply and on promoting Croatian tourism in the best possible way. Sport tourism encompasses all aspects of sport-related visits to a certain tourist destination – from visiting a sporting event, to tourism-sport participation. The question is therefore rightly raised whether the sport-specific offer in tourism is independent of the rest of the tourism offer and whether it should be promoted as such, or whether it should and is considered within the entire offer related to a particular destination? Arguments in favour of either of the two varieties may be listed, however, this topic deserves much more attention as regards its elaboration, which would exceed the range of this paper, so that the question raised is to be found here for the purpose of further consideration. Examples of promotional materials described in this article show that tourism providers use both varieties. Promotional material changes together with the trends in the development of tourism in general. Thus, today’ s tourist catalogues, brochures, leaflets and other promotional materials dedicate significant space to the promotion of sport and recreation. The basic reasoning behind such conceptualisation both of the actual supply and of the promotional material is to respond to the requirements of the modern person who seeks a healthy life style and the concept of well-being.

promotion, sports tourism, promotional material

Tekst na hrvatskom jeziku nalazi se na stranicama 174-181.