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Pregled bibliografske jedinice broj: 364733

Zbornik radova

Autori: Markovina, Jerko; Kovačić, Damir
Naslov: The Importance of Apple attributes: a Comparison of Self-explicated and Conjoint Analysis Results
Izvornik: 12th Congress of the European Association of Agricultural Economists "People, Food and Environments: Global Trends and European Strategies" : proceedings / Mathijs, Erik ; Verbeke, Wim ; de Frahan Bruno Hendry (ur.). - Ghent, Belgium :
Skup: Congress of the European Association of Agricultural Economists (12 ; 2008)
Mjesto i datum: Ghent, Belgija, 26.-29.08.2008.
Ključne riječi: apple; conjoint analysis; self-explicated method
Sažetak:
The goal of this article was to determine the importance of apple attributes using two research techniques – self-explicated procedure and conjoint analysis. Research was conducted on a sample of 426 consumers of apples in Zagreb, Croatia. The results of self-explicated and conjoint analysis procedures revealed differences in ranking of apple attributes regarding their importance. It is demonstrated that conjoint analysis gives more detailed results and that it is not influenced by respondents’ tendency to give socially acceptable answers. The results of conjoint analysis also give more information for the producers of apples who can use them to create a product that matches consumers’ wishes.
Vrsta sudjelovanja: Poster
Vrsta prezentacije u zborniku: Sažetak
Vrsta recenzije: Međunarodna recenzija
Projekt / tema: 178-0581846-0258
Izvorni jezik: ENG
Kategorija: Znanstveni
Znanstvena područja:
Poljoprivreda (agronomija),Ekonomija,Psihologija
Puni text rada: 364733.EAAE_Poster_1513.doc (tekst priložen 9. Ruj. 2008. u 12:31 sati)
Upisao u CROSBI: jmarkovina@agr.hr (jmarkovina@agr.hr), 9. Ruj. 2008. u 12:31 sati



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