izvor podataka: crosbi
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AHP formulation for strategy and business portfolio in furniture industry (CROSBI ID 25139)
Prilog u knjizi | izvorni znanstveni rad
Šegotić, Ksenija
AHP formulation for strategy and business portfolio in furniture industry // Development trends in production management for forestry and wood processing / Jelačić, Denis (ur.). Zagreb: Šumarski fakultet Sveučilišta u Zagrebu, 1999. str. 131-136-x
Podaci o odgovornosti
Šegotić, Ksenija
engleski
AHP formulation for strategy and business portfolio in furniture industry
The Analytic Hierarchy Process (AHP) is a theory of measurement for dealing with quantifiable and/or intangible criteria. Management of firms requires better market deciosions. This paper presents AHP method for strategic analysis of a firm in the furniture industry.
Analytic Hierarchy Process, Portfolio analysis, Marketing
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Podaci o prilogu
131-136-x.
objavljeno
Podaci o knjizi
Jelačić, Denis
Zagreb: Šumarski fakultet Sveučilišta u Zagrebu
1999.
953-6307-40-5
